This checklist will guide you through planning a successful #GivingTuesday campaign. It will take 15–30 hours of staff time for your organization to prepare well — and following this plan will help you effectively use that time and make it well worth the investment.
Checklist for Success
Templates, tips, images, explanations and more can be found in the Nonprofit Toolkit on the #GivingTuesday site. Check it often, it is your friend!
Mark Your Calendar
____ Mark all calendars with the GivingTuesday event date and start a project plan schedule.
____ Select a staff member or volunteer as point person, who has strong leadership and organizational skills, and can commit to the entire campaign timeline and process.
____ Establish success metrics that include more than winning a prize. For example, treat the giving day as a capacity-building exercise; use it to highlight a program, or to cultivate new donors. Develop and build a communication plan around clear goals.
____ If you are not currently using social media as a marketing tool, start now! Social media enables you to reach and engage with people across channels and starts the peer-to-peer word of mouth campaign. In addition, Facebook is one of the top traffic sources to online giving days. We have provided a guide to Twitter and Facebook help you get started in the nonprofit toolkit.
____ Click the “Register” button on the #GivingTuesday site.
*Note: If your nonprofit is not listed on Mightycause, please e-mail email@example.com or fax 866–322–1722 a copy of your EIN issuance letter from the IRS, and the IRS letter declaring your public charity status under section 501(c)3.
____ Register to attend an upcoming training event that will walk you through creating, sharing, and utilizing your page. You can view the training schedule here.
____ Once approval of your registration is received (approximately 1–2 business days after you apply, you will receive an email notifying you that you have been granted administrative access), log-in to your account and click “Dashboard [Organization Name]” on the right side of the website’s header.
____ Begin customizing your nonprofit’s page on Mightycause. This Mightycause Guide article will walk you through customizing your page’s look, step-by-step.
As Early As Possible
____ Approach corporations, local businesses, board members, and major donors who are strong supporters of your organization to provide a matching grant incentive.
____ Personally ask top donors to commit to giving on #GivingTuesday Your donors might be used to giving at a particular time of year, so you’ll want them to put the day on their calendar now and be ready to give. Explain why giving on #GivingTuesday matters and how their donation specifically on that date can make an exponential impact.
1 Month Before #GivingTuesday
____ Decide on fundraising goals (dollars, number of donors, and what that means for your organization) and communicate it.
____ Promote the event on social media, your newsletter, emails, and on your website. Be clear that (DATE OF #GivingTuesday) is THE day to give online. Update your e-mail signature to include a “coming soon” announcement with #GivingTuesday’s date.
____ Start telling engaging stories on your nonprofit’s blog and social media. Interview volunteers and beneficiaries of the work of your nonprofit. Post the videos on your Mightycause page and nonprofit’s blog. Giving is an emotional activity and stories help people engage and see how they can play a part in making a difference.
____ Consider hosting and begin to plan an offline event during GIVING DAY. This can be a simple open-house at your office or meetup at a local coffee shop or restaurant. Print out half sheets with a QR code to your nonprofit’s page so people can give in person on their smart phone at your event.
1–2 Weeks Before #GivingTuesday
____ Update your Facebook status with a link to your #GivingTuesday page.
____ Encourage your staff and volunteers to do one-on-one outreach to their friends and networks. Word-of-mouth is crucial — most people donate because they are asked by a friend or family.
____ Set up your matching grant on Mightycause, and publicize it in your communications.
____ Consider doing a countdown on Facebook and Twitter by posting a new image in your status update each morning.
____ If donors will be away on the giving day, they can schedule their donation ahead of time. Send them a link to your nonprofit’s page on the #GivingTuesday brand. Their payment will process immediately, but count toward your nonprofit’s #GivingTuesday totals.
____ Finalize volunteers or volunteer duties for day of events. Prepare all necessary outreach materials.
____ Prepare communication pieces you plan to send during the giving day. Leave open spots for real-time information, but creating a template ahead of time will give you more time to think and be clear about what you are saying in the midst of a busy day.
1–2 Days Before #GivingTuesday
____ Send out email reminders to supporters and ask them to spread the word throughout their circles of influence.
____ Confirm volunteers for day of activities.
____ Post 2–3 times a day on your social media channels. Don’t just ask for money, but stir up excitement by pointing out what makes your community so great and worth investing in on #GivingTuesday.
____ Continue posting stories on your social media accounts, blog and Mightycause page. Help people understand the unique way your nonprofit is equipped to serve the community. Show them how you make a difference in their neighborhood and how their donation enables you to do even more.
____ Send 3 e-mails throughout the day to supporters. Include specific actions of what they can do, (ex: donate, like your nonprofit page on Facebook, tell 5 friends to donate, tweet a link to our nonprofit page, etc).
· Update them on fundraising progress.
· Remind them of your overall goal.
· Provide a reason for them to give again, like the challenge grant, prizes, or golden ticket awards
· Let them know if any prizes have been won
____ Utilize Facebook and Twitter to cheer on and thank donors with status updates in real-time.
____ Ask questions to generate conversation & community.
The Day After Giving Day
____ Announce your successes on social media, your website, and email. Be sure to include information about:
· Matching grants met
· Awards won
· Number of donors
· Money raised
____ Send thank you e-mails to donors 1–2 days after the even to tell them how their donation was put to good work and made a difference. Don’t forget to provide updates about your nonprofit and make it easy for them to stay in touch.
____ Send physical thank you notes to top donors.
____ Add all donors to your database, invite them to cultivation events and/or one-on-one meeting.
Further After #GivingTuesday
____ Fill out survey on the #GivingTuesday post-event site and tell us about your experience and success during the event.
____ Make sure to share final numbers in newsletter and other communications.
____ Sign up for next year!
If you have any questions about #GivingTuesday, contact the Mightycause team at firstname.lastname@example.org. We’re here to help!