In this support article, we’ll discuss how to make your fundraiser as strong as it can possibly be by going through some key tips and best practices.
If you haven't already created your fundraising page on Mightycause, check out this support article.
How to Build a Charitable Fundraising Page on Mightycause
The Features of Your Fundraiser
Now that you’re ready to start editing your page, we’ll go through all of your personal fundraiser’s features, one-by-one.
We will also share tips and best practices that will help you make your page as strong as it can be.
Your page is unpublished at this stage, so you can take as much time as you need to perfect it — you are the only one who can see it before it’s published!
Features in this article that have "(Required in order to publish)" next to them are required, meaning you cannot publish your page without completing these items.
We'll be going over the following sections:
Your Title (Required in order to publish)
When thinking of your title, consider this: Every time you or your nonprofit shares this page on Facebook or Twitter, your fundraiser’s title will be one of the first pieces of information your friends and followers see. They will make a decision about whether to click on the link to your fundraiser based on your title.
Your title should make it immediately clear for what and for whom you’re fundraising.
You have a limit of 50 characters, so you’ll need to be concise. To edit your title, click the pencil icon to the right of the placeholder text, Fundraiser Title:
Here, you can enter your new title, and click 'Save.' Remember, people are more likely to click on a fundraiser title that is catchy and easy-to-read with a clear message!
Image/Video (Required in order to publish)
Your cover photo is the “face” of your fundraiser. It needs to represent your nonprofit and your campaign. Like your title, it’s one of the first pieces of information people will see about your fundraiser. So, what makes for a great cover photo that will inspire people to donate to you?
You cover photo should be:
- Clear. Avoid using blurry or pixelated photos. The container for your cover photo is 1280 x 720 pixels, so your photo needs to be at least that big. If you upload a smaller photo, it may become distorted within the container, which affects the overall quality of your page. If your photo is larger or has a different aspect ratio, keep in mind that you will have to crop it to fit it in the container. A photo with landscape orientation is best.
- Relevant to your fundraiser. Your cover photo needs to represent the reason you are actually fundraising.
- Impactful: Since your cover photo is representing your entire campaign, it’s not a great place to use a logo or lots of text — these important details can be communicated elsewhere on your page. You want your cover photo to have an emotional impact that compels people to click on your page, read your story, and make a donation. Anytime you can include a photo of a person or animal your nonprofit helps, you should!
To add an image as your Featured Media, click the '+Featured Media' icon in the top left hand corner of the placeholder for your image:
A box will pop up providing many options for different ways to upload your featured media image including uploading a local file from your computer, or choosing a file from Facebook, Google Photos, etc.
If you prefer, you can link to a video instead of a picture. Mightycause does not host videos, so you will need to upload a public video to YouTube or Vimeo first. The good news is that both YouTube and Vimeo offer free basic accounts.
Click the video tab on the left to enter the link. Please note, you must add the link to your video, not the “Embed Code.”
The basic rules that make a good video are the same as those that make a good photo: It should be clear, relevant, and impactful. YouTube and Vimeo offer basic editing tools. This allows you to splice together multiple videos, add music and text, and lets the video tell the story of why you’re fundraising on Mightycause.
Mightycause Video Tip: Why not enlist help from volunteers to make a video for your campaign? Let your volunteers know you’re looking for someone who can help make a video, or put a call out for video help on social media. You may have talented videographers or editors already in your midst who can help you create something sleek, professional, and awesome that takes your campaign to a new level!
In many ways this section is self-explanatory: How much are you hoping to raise? How many donors are you looking to have? But there’s more to it than that. Your goal should be:
- Attainable. If you have a robust email list and tons of social media followers, it may be realistic for you to raise one million dollars for your campaign. But if your nonprofit is just getting on its feet or has a modest email list and social media presence, you’ll want to make sure you scale your goal to the size of your donor base. If you’re not sure what a reasonable goal is for your campaign, take a look at past campaigns or your nonprofit’s average monthly revenue to get a good handle on what’s feasible for your fundraiser.
- Keep in mind that you can always adjust your goal as your campaign progresses.
- Justifiable. Your goal should not be an arbitrary number. It should reflect an actual expense, financial need, or other obvious connection. For example, you are looking to raise $10,000 by October 10th for your organization's 10th anniversary. You should be able to break down for your donors just how you arrived at that number.
To set your goal, click the pencil icon to the right of the goal bar.
You can choose the type of goal that fits your fundraising campaign best, Dollar Goal or Donor Goal. The dollar goal is a monetary amount, the donor goal is a numerical amount based on unique donors.
Choose whether you would like a Dollar or Donor goal, enter the amount, and then click 'Save.'
This is a short summary of your fundraiser that will appear above your goal. When you link to your fundraiser on social media, this summary will also show below your cover photo. You have a limit of 100 characters, so you’ll want to keep it short and sweet.
You may be tempted to get creative here, but since your space is limited, it’s best to stick to the facts. In one sentence, why are you fundraising? The Description section is the place to elaborate.
Every fundraiser must come to an end and you want to be sure your donors know the last day to give. To set the end date for your fundraiser, click '+Duration' underneath your goal bar. Here, you can enter the date, or click the calendar icon to choose your end date.
Your fundraiser’s duration isn’t set in stone — you can change it at any time during your campaign. So don’t fret too much about this, if your fundraiser is doing well and you want to keep it going, just head back here and change the end date!
However, consider your goal and the size of your donor base when setting your end date. If your fundraiser goal is $100,000, it’s not realistic for most nonprofits to raise that amount in just one month so you’ll want to be sure to give your nonprofit enough time to meet your goal.
If your nonprofit is still building your donor base, you may need extra time to build support for your fundraiser, so set your goal date a little further out. However, you should be cautious of making your fundraiser too long — setting an end date three years from now means your fundraiser might stall out, and your donors won’t feel any urgency to donate if they have three years to contribute.
We know from years of fundraising that people are more likely to donate when they know precisely where their donation is going. This is understandable: We all work hard for our money, and when we open up our wallets, we want to be sure our money is being spent wisely. You can preemptively answer your supporters’ questions about how their donations will be spent with the Use of Funds pie chart.
To use the pie chart, click on “Expense Breakdown” on your Page Editor or click on the "Use of Funds" pie chart on your page.
The “pie” is your goal amount. The “slices” are the different expenses that add up to your goal. Be sure you account for the total amount of your goal. And if you can only reasonable explain why you need $3,000 of your $4,000 goal, you may need to reevaluate if your goal amount is appropriate.
Story (Required in order to publish)
This is the most important part of your page on Mightycause. This is where you tell your story and inspire others to donate: Who are you as an organization, what do you do, and why should people donate?
Having a well-written, compelling and heartfelt story is vital to running a successful fundraising campaign. Mightycause has a user-friendly in-line editor that allows you to add photos, videos, links and more. You can make your fundraising page more engaging by jazzing up the formatting in your story with just a few clicks.
But what makes a good story? Consider this:
- Compelling. Not many people are motivated to donate based solely on facts and numbers (how many people used your services last year or a list of your programs). People donate based on feelings. So your story should inspire those reading to feel something, thereby inspiring them to act. If you’re not sure where to get started, read our blog about communications planning to make sure you set your campaign up for success.
- Personal. A good story makes a large issue feel personal, and that’s a key part of successful nonprofit fundraising. Your nonprofit’s mission might be related to large, complex social issues, but you’ll need to tie those larger issues to real lives and real people in order to raise money. Highlighting some of the real life examples or even centering your story around a single person or animal can demonstrate your impact. This is a great way to make your fundraiser feel personal and inspire people to donate.
- Laser-focused. It can be tempting to write a novel about the great work of your nonprofit— after all, you’re working for the nonprofit because you care passionately about this cause! But in order to resonate with supporters you have to be sure that you don't loose them. Your story will need to be focused on key points about your campaign and your nonprofit’s key messaging.
- Easy-to-read. People have short attention spans, so a good story should be easy for the average person to read and understand. Try to avoid nonprofit jargon and lofty words. Keep in mind that a wall of text is unattractive, difficult to read and unlikely to hold one’s attention. However, a story with paragraphs, important points in bold, perhaps a few bullet points with essential information, and accompanied by photos is much more pleasing to the eye and more likely to be read all the way through.
Use the text editor here to style your story however you'd like. You can additionally add photos and videos to your story section to help tell your story. Make sure to click the 'Save' button once you are done updating your story section.
The Updates tab appears to the right of the Story tab.
Updates are a great way to share news about your campaign, thank your donors for helping you hit a milestone, and keep the people who’ve already supported you engaged in your campaign. You can add an update anytime by selecting the updates tab and clicking 'Post an update.' This tab will not be visible to donors visiting your page if there are no updates yet.
If your nonprofit is on Instagram, you can link your feed right to your Mightycause fundraiser page. Linking your Instagram account will show the last four images you posted on the right side of your page, under your Donor Timeline. Linking your Instagram is a great way to add visual interest to your page and give a fuller picture of the work your nonprofit does.
Click '+Instagram Grid' and follow the prompts to connect your Instagram to your Mightycause Fundraising Page. A few things to keep in mind, when you add pictures to Instagram, your fundraiser page will automatically update with the new pictures. In addition, due to Facebook and Instagram API, you cannot have the same Instagram account on your campaign page AND your nonprofit profile page.
Have a website or a blog? Mightycause has created a widget you can embed to collect donations! To create a widget, head to your Fundraising Tools -> Widget:
On the right, under "Create a Widget" use the dropdown menu to select the type of widget you would like to utilize. The most common donation widget utilized is the "mini donation form."
Once you have selected your widget type, you can also adjust the color associated to the widget. Select the paintbrush icon in the upper right corner of the widget to update the widget color:
When you are ready to embed the widget to your site, scroll to the bottom of the page. To keep track of all of the widgets you are utilizing, label your widget and add the url of where you will be embedding it. Once you have added that information, select "Generate Code."
Simply copy the code that is provided for you and paste it on the backend of your website.
Matching Grants: If you’re able to secure a matching grant, this is where you’ll enter it.
Add a matching grant by clicking '+Create':
Then enter the details of the grant:
When you create the match, your fundraiser will display that you have a matching grant available as soon as the grant starts:
Donation Report: As the fundraiser organizer, you’ll have access to a full donations report on your fundraiser. You can pull a simple report on donors right from your page by clicking 'Donations' on your lefthand Dashboard:
You’ll see an abbreviated report of everyone who has donated to your fundraiser. This report will show the last 30 days by default, but you can set the date range for whatever dates you’d like by choosing 'Custom Date Range' for your Time period.
You can see who donated, how much and when, whether the donation is recurring, and whether the donation was an offline donation. You can also see donors’ comments and email addresses. This report can be exported as a spreadsheet and uploaded into any CRM, donor database or email program you use to manage your contacts.
This is also where you can enter offline donations. Just click the “Add Offline Donation” button:
And enter the details of the donation:
This section allows you to craft the checkout process for donors. You can click checkout on the left hand dashboard to see a sub-menu that includes the Donation Form, Thank-you Page, and Donation Receipt.
This tool allows you to customize the suggested amounts displayed when a user clicks on the Donate button, and also allows you to add descriptions of those amounts for your donors to see. Setting custom donation suggestions makes it easier for donors to choose how much to donate by pre-loading options for them, and helps push donors to these levels. (For instance, donors giving at a lower level may bump their donation up to $25 from $10, simply because the option was presented to them.)
To edit the suggested donation amounts and add descriptions, click the pencil icon next to the suggested amount. Click 'Save' once you have updated the information. You are limited to 60 character limit for the amount descriptions. If you would like to change the default donation choice to a recurring donation, or remove the recurring donation option entirely, you can do this by clicking the settings wheel in the top right hand corner of this section.
Users will always still have the option of entering custom amounts if they do not wish to use a suggested donation amount. (The minimum donation on Mightycause is $5; there is no upper limit.)
Dedications are made in honor or in memory of another person. You can remove dedications in the donation process clicking the pencil icon and selecting 'Remove section.' If you remove this, you can always add it back in later.
When a fundraiser has turned on dedications, the donor will be able to choose whether they’d like to dedicate their donation by checking the box. They will then have the option of dedicating the donation in these ways:
If the organization your charitable fundraiser is supporting has created designations, the Designation section will appear below the Dedication and above the Custom Questions sections. Designations cannot be removed or added by a fundraiser. This section defaults to the checkout flow of the organization.
If the nonprofit you are fundraising for has added any custom questions to their donation form, these questions will be shown next. You can tell they are from the nonprofit as they will be greyed out with an info icon at the bottom like this:
You can also add your own custom questions for just your fundraiser's donation form by clicking the 'Add a section' button:
Thank You Page
When a donation is completed, donors will be sent to a Thank You Page that contains a customized message from your nonprofit. You can build your custom message in an simple text editor that allows you to add links, videos, images and more.
(Please note that all video must be uploaded to YouTube or Vimeo.)
You can also make use of a CTA button that allows you to link to any page you choose, whether it’s your organization profile page, your website’s homepage, your blog, your Facebook page, etc.
You can click the "View this page" button to view your customized Thank-you Page.
One of the benefits of using the Mightycause platform is that we handle distributing tax receipts to your donors, allowing you to focus on what’s most important. You can insert a customized message into the receipt your donors receive here.
Simply add your message and save! You can also preview the receipt your donors are sent by clicking 'Send test receipt' button. If you have a thank you video, we recommend adding it to your Thank You page, where it is more likely to be seen by your donors!
At the bottom of your dasbhoard, there’s a link to your page’s Settings.
There are even more options for customization here that will help you get the most out of your Mightycause page:
Custom URL: When you create your page, your page will automatically be given a URL. It’s a random series of letters and numbers. But you can jazz things up and make your page more memorable, customized, and shareable by giving it a Custom URL. Keep it short and make sure it’s relevant to your page.
Team and Event Participation: This is where you can join or leave a team or event.
Discoverability: When Discoverability is “on,” Mightycause users can easily find your fundraiser using our search feature. When it’s “off,” only people with a direct link to your page will be able to access it — it will be hidden from searches on Mightycause. In most cases you want this to be “on,” but this can be a useful tool if you want to hide an older fundraiser without unpublishing it or deleting it.
Turn off Donations: To disable donations on your fundraising page, click "Turn off Donations"
Visitor Redirect: If your campaign is no longer relevant or active and you'd like to point visitors to a newer page instead, you can use this feature to display a redirect suggestion to all visitors.
Metrics Calculation: By default, your fundraiser will display the amount you’ve raised and how many donors have made contributions from the date you publish your fundraiser. But if you want to set your amount raised and number of donors to zero, or ensure that you only count donations and donors from a specific date, you can do that by changing the date in this field.
Social Sharing: Customize the image and text social media networks use when someone shares your page.
Change Fundraiser Owner: Assign ownership of the fundraiser to another user.
Social Sharing Options
When your fundraiser is complete, published, and you’re ready to start sharing, we have some great social sharing tools right on your page, underneath the “Donate” button:
The first two buttons are obviously for Facebook and Twitter.
You can use the Facebook button to share your fundraiser on Facebook. You can preview what your Facebook link post will look like here to make sure it’s in working order, share with your friends’, and everyone who visits your fundraiser will also be able to use this button to share your page with their Facebook friends:
The Twitter share button will generate a shortened, Twitter-friendly link to your page:
The email icon will generate an email with a link to your fundraiser. (Whatever email service program is your operating system’s default will be used. So, sorry Microsoft users, this will most likely try to open Outlook!)
Mightycause has worked hard to provide features that enhance your fundraiser and make it easy for your nonprofit to get donations, collect donor information, track your donations, and reach your fundraising goals. We encourage you to utilize as many of these features as possible when creating your page — a lot of thought went into each one, and we promise they’ll make your page stronger.
If you have any questions about the features on your Mightycause page or would like help making it as amazing at it can possibly be, contact email@example.com.
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