How to Make Your Giving Event Profile Awesome

Participating in a giving event is a great way to attract new donors, boost your social media presence, and be part of a larger conversation. However a key component to your success will be the design of your giving event profile page.

That's why this support article will review top tips on how to make your giving event profile awesome.

The tips we will be going over:

1. Logo

You'll want to make sure you choose your logo wisely and follow our guidelines so your page will look its best. 

Your logo is the “face” of your organization profile page. It needs to represent your nonprofit and your campaign.

Logo best practices

• Logo shape: A square or circle image works best in this space.
• Logo size: The container for your logo has a 1:1 aspect ratio (square). If you upload a logo that is too large, it may be distorted in the image container. Smaller images will be centered within the container.
• File type: It’s ideal to upload a .PNG for your logo. Other image files will work, but a .PNG with a transparent background is best.
• Transparent background: A logo with a transparent background will look best against your background image on your profile page. What we mean by “transparent” is that there is no white filling in the parts around your logo — it’s invisible. You'll also want to make sure your logo doesn’t clash with your background image (which we’ll discuss more later on).

 To upload a logo, select "Organization Page" on the left-side dashboard.

Within the logo box, select the pencil icon:

A popup should open allowing you to upload your logo image.

You can use the crop tool to edit the photo to your liking.

Once you have finished uploading and/or cropping your photo, select "Done."

 

2. Background Image and Theme Color

Background Image

This is where you can get creative and showcase your nonprofit's brand! Your background image is a large image file that will display behind your logo. 

To upload a background image, select "Organization Page" on the left-side dashboard.

To upload your background image, click the image icon in the upper right hand corner:

Once you select the icon, click "Change banner image."

Your background image will look best if it’s mostly text-free (since there will be text displaying in front of it) and a strong image that’s representative of your nonprofit. Landscape-oriented images will work best.

Your background image should be at least 1800 x 324.

You’ll have the same upload options as you did for your logo, with the addition of generic gallery images to choose from. You can pick from one of these, or upload your own by choosing one of the other options on the left sidebar. 

You will need to crop your background image to fit inside the image container. When you click “Done,” your background image will be added to your profile page and you can see how it looks with all of the other elements on your page.

You can also add a color overlay to your background image by selecting "Color Overlay."

If you have a specific color you’d like to use and know the hex code, you can enter that to use as your filter color.

Inside the box on the left, you can get more specific about the color you want — just click in the box to the color that appeals to you the most.

Once you are finished making your edits, make sure to select "Save."

Theme Color

Mightycause lets you choose a color theme for your page, which will allow you to put your personal stamp on your profile page. Select the color palette icon to access the theme color. The color you choose will apply to some of the text on your profile page, such as your donate button, amount raised, and your organizer info. 

3. Description

The About section of your page is your chance to explain what your nonprofit is all about. This is the most important part of your page.

To add your story, select "Organization Page" on the left-side dashboard.

 

Scroll down to the Description section. If your Description area is not set up yet, select "+ Description."

Once you have the Description area set up, you will see a text box enabled:

 

This is where you tell your story: What your organization is, what you do, and why people should donate to your nonprofit. This is where you’ll detail your campaign and what it’s all about. Your story is your space to really sell your nonprofit and inspire people to donate to your cause. Having a well-written, compelling and heartfelt story is vital to running a successful fundraising campaign. Mightycause has a user-friendly in-line editor that allows you to add photos, videos, links and more in a snap, so you can really jazz up the formatting in your story to make your page more compelling.

So, how do you make sure your story is good enough to help you reach your goals? A good story is:

• Compelling. People typically don't want to read a dry account of how many people used your services last year, or a list of your programs. People don’t donate to fundraisers that are focused on facts and numbers. People donate based on feelings. So your story will need to inspire the people reading it to feel something, thereby inspiring them to act.
• Personal. A good story makes a large issue feel personal, and that’s a key part of successful nonprofit fundraising. Your nonprofit’s mission might be related to huge, complex social issues, but you’ll need to tie those larger issues to real lives in order to raise money. Giving some examples of the real impact your nonprofit has had on lives, or even centering your story around a single person or animal to demonstrate your impact, is a great way to make your fundraiser feel personal and inspire people to donate.
• Laser-focused. It can be tempting to write a novel about your nonprofit, the work you do, and why people should support you — after all, you’re working for a nonprofit because you care passionately about this cause! But in order to resonate with supporters, your story will need to be focused on key points about your campaign and your nonprofit’s key messaging.
• Easy-to-read. People have short attention spans, so a good story should be easy for the average person to read and understand. A giant wall of text is unattractive, difficult to read and unlikely to hold anyone’s attention. But, a story told in paragraphs with photos to help illustrate the story, important points in bold, and maybe some bullet points with essential information, is much more likely to be read all the way through.

To get started, simply click into the section and start writing! Utilize the in-line text editor to add links, upload images, link to videos on YouTube and Vimeo, and add bulleted or numbered lists.

Check out this support article for Inline Text Editing Shortcuts

To save any edits made within the text box, make sure to select "Save."

Once you are finished with your edits, head to the top of your page and turn off "Edit mode" to review what your donors will see.

 

Please note that the max character length for this section is 5,000. You will be able to find a character count on the bottom right-hand side corner of this section.

 

4. Donation Thermometer and Donation Metrics

You can find both of these tools on your left-side dashboard by selecting "Organization Page."

To add your metrics and goal and progress bar, please make sure that your profile page is set to edit mode. Make sure to toggle your "Edit mode" tool to the right. This will enable all of your editing tools and features. 

Once you have your editing mode turned on, scroll down underneath your organization name. 

If you would like to enable fundraising metrics on top of your goal and progress bar, select "+ Fundraising Stats."

To edit your displayed metrics, select the pencil icon:

Once you have selected the pencil icon, you'll notice that you have a couple of display options. 

To enable your Donor and Dollars Count, simply select the checkbox next to the corresponding option.

If you would like to include offline donations in the total, select the checkbox.

When editing your metrics, please note the "Calculation method." The date listed in this area will determine what donations will be included in your metrics. However, you may want to change this metrics calculation — for instance, at the beginning of a new calendar year, or if you are preparing your profile to participate in a giving event.  For a giving event, you’ll want to start counting from the date when donations open for the event.

If you want donations to be calculated from a particular date, select "Start calculation on a specific date" and enter your date:

Please note that if you have received donations on or after the date you’ve chosen, those will be reflected in your metrics — it will only reset to zero if you have not received any donations on or after the date you’ve chosen.

However, if you would like to remove the metrics from your profile, select "Hide selection."

Adding and editing the goal and progress bar will be a similar process. Select "+ Goal" to add in the goal and progress bar.

5. Checkout Flow

To access this area, on the left-hand side dashboard select "Checkout Flow"

   

Suggested Donations and Descriptions

Once within the Checkout Flow select "Donation Form"

This tool allows you to customize the suggested amounts displayed when a user clicks on the Donate button, and also allows you to add descriptions of those amounts for your donors to see. Setting custom donation suggestions makes it easier for donors to choose how much to donate by pre-loading options for them, and helps push donors to these levels. (For instance, donors giving at a lower level may bump their donation up to $25 from $10, simply because the option was presented to them.)

Mightycause will automatically provide four donation levels, however organizations can add additional levels to their donation form. Please note, the donation widget will only show up to four donation levels. You also have a 60 character limit for the amount descriptions. 

To edit a donation level, select the pencil icon associated to the tile:

To add a donation level, select the + tile:

Users will always still have the option of entering custom amounts if they do not wish to use a suggested donation amount. (The minimum donation on Mightycause is $5; there is no upper limit.)

Thank You Page

Select "Thank-you Page"

When a donation is completed, donors will be sent to a Thank You Page that contains a customize message from your nonprofit. You can build your custom message in a simple text editor that allows you to add links, videos, images and more.

(Please note that all video must be uploaded to YouTube or Vimeo.)

You can also make use of a CTA button that allows you to link to any page you choose, whether it’s your organization profile page, your website’s homepage, your blog, your Facebook page, etc.

You can click the "View this page" button to view your customized Thank-you Page.

 

Need Help?

If you still have any questions about your giving event profile, please contact support@mightycause.com