- How to upload a clear and amazing logo that represents your organization.
- How to add in a background image and theme color that showcases your organizations brand.
- How to make your "About" section stand out.
- How to add a donations thermometer to your page.
- How to customize the donor experience by editing donations level and adding a thank you page.
You'll want to make sure you choose your logo wisely and follow our guidelines so your page will look its best.
Your logo is the “face” of your giving event profile page. It needs to represent your nonprofit and your campaign.
Logo best practices
- Logo shape: A square or circle image works best in this space.
- Logo size: The container for your logo has a 1:1 aspect ratio (square). If you upload a logo that is too large, it may be distorted in the image container. Smaller images will be centered within the container.
- File type: It’s ideal to upload a .PNG for your logo. Other image files will work, but a .PNG with a transparent background is best.
- Transparent background: A logo with a transparent background will look best against your background image on your profile page. What we mean by “transparent” is that there is no white filling in the parts around your logo — it’s invisible. You'll want to make sure your logo doesn’t clash with your background image (which we’ll discuss more later on).
To upload a logo, on the left-hand side dashboard select "Page Editor"
Within the logo box, select the pencil icon:
A popup should open up allowing you to upload your logo image.
You can use the crop tool to edit the photo to your liking.
Once you have finished uploading and/or cropping your photo, select "Done."
This is where you can get creative and showcase your nonprofit's brand!
Your background image is a large image file that will display behind your logo. Your background image will look best if it’s mostly text-free (since there will be text displaying in front of it) and a strong image that’s representative of your nonprofit. Landscape-oriented images will work best.
Your background image should be at least 1800 x 324
Click the “Edit Theme” button and then select "Background Image" to upload your background image.
You’ll have the same upload options as you did for your logo, with the addition of generic gallery images to choose from. You can pick from one of these, or upload your own by choosing one of the other options on the left sidebar.
You will need to crop your background image to fit inside the image container. When you click “Done,” your background image will be added to your profile page and you can see how it looks with all of the other elements on your page.
You can also add a color overlay to your background image by selecting "Filter Color"
If you have a specific color you’d like to use and know the hex code, you can enter that to choose that as your filter color.
Inside the box on the left, you can get more specific about the color you want — just click in the box to the color that appeals to you the most.
Use the "Filter Strength" slider to ramp up the intensity of the overlay (move it to the right if you want more color, to the left if you want less).
Once you are finished making your edits, make sure to select the check mark at the top.
Now, here’s where things get really cool. Mightycause lets you choose a color theme for your page, which will allow you to put your own personal stamp on your profile page.
Select "Theme Color" to add in a color. The color you choose will apply to some of the text on your profile page, such as your donate button, amount raised, and your organizer info.
Once you are finished making your edits, make sure to select the check mark at the top.
The About section of your page is your chance to explain what your nonprofit is all about. This is the most important part of your page.
This is where you tell your story: What your organization is, what you do, and why people should donate to your nonprofit. This is where you’ll detail your campaign and what it’s all about. Your story is your space to really sell your nonprofit and inspire people to donate to your cause. Having a well-written, compelling and heartfelt story is vital to running a successful fundraising campaign. Mightycause has a user-friendly in-line editor that allows you to add photos, videos, links and more in a snap, so you can really jazz up the formatting in your story to make your page more compelling.
So, how do you make sure your story is good enough to help you reach your goals? A good story is:
- Compelling. No one wants to read a dry account of how many people used your services last year, or a list of your programs. People don’t donate to fundraisers that are focused on facts and numbers. People donate based on feelings. So your story will need to inspire the people reading it to feel something, thereby inspiring them to act.
- Personal. A good story makes a large issue feel personal, and that’s a key part of successful nonprofit fundraising. Your nonprofit’s mission might be related to huge, complex social issues, but you’ll need to tie those larger issues to real lives in order to raise money. Giving some examples of real impact your nonprofit has had on lives, or even centering your story around a single person or animal to demonstrate your impact, is a great way to make your fundraiser feel personal and inspire people to donate.
- Laser-focused. It can be tempting to write a novel about your nonprofit, the work you do, and why people should support you — after all, you’re working for a nonprofit because you care passionately about this cause! But in order to resonate with supporters, your story will need to be focused on key points about your campaign and your nonprofit’s key messaging.
- Easy-to-read. People have short attention spans, so a good story should be easy for the average person to read and understand. A giant wall of text is unattractive, difficult to read and unlikely to hold anyone’s attention. But, a story told in paragraphs with photos to help illustrate the story, important points in bold, and maybe some bullet points with essential information, is much more likely to be read all the way through.
To get started, simply click into the section and start writing! Utilize the in-line text editor to add links, upload images, link to videos on YouTube and Vimeo, and add bulleted or numbered lists.
Check out this support article for Inline Text Editing Shortcuts
All edits in this section will be automatically saved. Please make sure to select "Live Page" on your left-hand side dashboard to review what donors will see when they head to your page.
Please note that the max character length for this section is 5,000. You will be able to find a character count on the bottom right-hand side corner of this section.
4. Donation Thermometer/Metrics
The Metrics tool allows you to control the fundraising metrics your Mightycause page displays.
You find this tool on your left-hand side dashboard under "Profile" > "Page Settings"
You can decide whether you want the amount of money your nonprofit has raised to display, and if you want to include offline donations in that total. You can also choose whether or not you’d like to display the number of donors you’ve had on your Mightycause page.
Most importantly, you can add a goal and progress bar on your page:
Within Page Settings, select the "Goal & progress bar" option and add in a goal amount.
You'll also want to decide your Calculation Method. This tool allows you to choose the date your Displayed Metrics count from. So, for instance, if you wanted to calculate your fundraising total by the amount of donations you have received from the start of the year, you'd want add "January 1st, [Current Year]" as your start date.
5. Donor Experience
To access this area, on the left-hand side dashboard select "Donations" > "Donor Experience"
Suggested Donations and Descriptions
This tool allows you to customize the suggested amounts displayed when a user clicks on the Donate button, and also allows you to add descriptions of those amounts for your donors to see.
Setting custom donation suggestions makes it easier for donors to choose how much to donate by pre-loading options for them, and helps push donors to these levels. (For instance, donors giving at a lower level may bump their donation up to $25 from $10, simply because the option was presented to them.)
All Mightycause pages have Suggested Donations turned off at first. They can be enabled by clicking the checkbox "Add custom donation suggestions."
You can use Suggested Donations without amount descriptions by clicking “Use custom donation suggestions” and leaving the “Add amount descriptions” box unchecked. If you wish to use both donation suggestions and amount descriptions (which is recommended), click both boxes, and enter the information.
You are limited to four custom donation suggestions, to avoid offering too many options (which negates the purpose of offering suggested amounts) and to keep the look of the window clean, user-friendly, and uncluttered. You also have a 60 character limit for the amount descriptions.
You must click “Save” to insert these customized fields into your checkout process.
Users will always still have the option of entering custom amounts if they do not wish to use a suggested donation amount. (The minimum donation on Mightycause is $5; there is no upper limit.)
Thank You Page
When a donation is completed, donors will be sent to a Thank You Page that contains a customize message from your nonprofit. You can build your custom message in a simple text editor that allows you to add links, videos, images and more.
(Please note that all video must be uploaded to YouTube or Vimeo.)
Click "Save" to maintain all of your edits.
You can also make use of a CTA button that allows you to link to any page you choose, whether it’s your Mightycause page, your website’s homepage, your blog, your Facebook page, etc.
You can click the Preview button to view your customized Thank You Page.