In this support article, we’ll discuss how to make your organization profile page as strong as it can possibly be by going through some key tips and best practices.
Your organization page is the hub of your nonprofit’s presence on Mightycause. This is connected to your nonprofit’s EIN and can be used for general year-round fundraising. Your organization page should have basic information about your nonprofit such as your mission statement, contact information, and a gallery where you can upload photos or videos.
To begin editing your profile page, on the left-hand side dashboard you'll want to head to "Fundraising" > "Organization Profile." This section will have all of the administrative tools and features you need to customize your page.
To edit your profile page, toggle your "Edit mode" tool to the right. This will enable all of your editing tools and features.
"Quick Edit" will provide you a list of all of your editing options.
You can utilize the Quick Edit to edit your page or you can simply click on the icons displayed throughout the profile page.
Here are the sections we will be going over:
- Organization Display Name
- Background/Banner Image
- Theme Color
- Fundraising Stats/Metrics
- Featured Campaigns
- Supporting Campaigns
- Media Gallery
- Instagram Gallery
- Facebook Gallery
- Organization Information
- Donation Widget
Please note that none of these sections are required for you to fill out. If there is a section that would like to skip, no worries! Your page will display to donors only the information you input.
You'll want to make sure you choose your logo wisely and follow our guidelines so your page will look its best.
Logo best practices
- Logo shape: A square or circle image works best in this space.
- Logo size: The container for your logo has a 1:1 aspect ratio (square). If you upload a logo that is too large, it may be distorted in the image container. Smaller images will be centered within the container.
- File type: It’s ideal to upload a .PNG for your logo. Other image files will work, but a .PNG with a transparent background is best.
- Transparent background: A logo with a transparent background will look best against your background image on your profile page. What we mean by “transparent” is that there is no white filling in the parts around your logo — it’s invisible. You'll want to make sure your logo doesn’t clash with your background image (which we’ll discuss more later on).
Organization Display Name
The name displayed on your nonprofit's page is that which is currently registered with the IRS. If you'd like to change the name listed on your organization page, you can simply click the pencil next to your organization's name. We recommend making your organization name similar to your legally recognized name so that donors can search for your organization easily on Mightycause.
This is where you can get creative and showcase your nonprofit's brand! Your background image is a large image file that will display behind your logo.
To upload your background image, click the image icon in the upper right hand corner:
Once you select the icon, click "Change banner image"
Your background image will look best if it’s mostly text-free (since there will be text displaying in front of it) and a strong image that’s representative of your nonprofit. Landscape-oriented images will work best.
Your background image should be at least 1800 x 324
You’ll have the same upload options as you did for your logo, with the addition of generic gallery images to choose from. You can pick from one of these, or upload your own by choosing one of the other options on the left sidebar.
You will need to crop your background image to fit inside the image container. When you click “Done,” your background image will be added to your profile page and you can see how it looks with all of the other elements on your page.
You can also add a color overlay to your background image by selecting "Color Overlay"
If you have a specific color you’d like to use and know the hex code, you can enter that to choose that as your filter color.
Inside the box on the left, you can get more specific about the color you want — just click in the box to the color that appeals to you the most.
Once you are finished making your edits, make sure to select Save.
Mightycause lets you choose a color theme for your page, which will allow you to put your own personal stamp on your profile page. Select the color palette icon to access the theme color. The color you choose will apply to some of the text on your profile page, such as your donate button, amount raised, and your organizer info.
Selecting a category for your nonprofit allows donors the ability to easily find your organization in our search system. Here you can add categories to your nonprofit; you’ll need to choose at least one.
If you’re not sure what category to choose, just choose one that is the closest match to the mission of your nonprofit.
If you would like to enable fundraising metrics on top of your goal and progress bar, select "+ Fundraising Stats."
To edit your displayed metrics, select the pencil icon:
Once you have selected the pencil icon, you'll notice that you have a couple of options in regards to what you want to display.
To enable your Donor and Dollars Count, simply select the checkbox next to the corresponding option.
If you would like to include offline donations in the total, select the checkbox.
When editing your metrics, please note the "Calculation method." The date listed in this area will determine what donations will be included in your metrics. However, you may want to change this metrics calculation — for instance, at the beginning of a new calendar year, or if you are preparing your profile to participate in a giving event. For a giving event, you’ll want to start counting from the date when donations open for the event.
If you want donations to be calculated from a particular date, select "Start calculation on a specific date" and enter your date:
Please note that if you have received donations on or after the date you’ve chosen, those will be reflected in your metrics — it will only reset to zero if you have not received any donations on or after the date you’ve chosen.
However, if you would like to remove the metrics from your profile, select "Hide selection."
Adding and editing the goal and progress bar is a similar process to your metrics. Select "+ Goal" to add in the goal and progress bar.
The About section of your page is your chance to explain what your nonprofit is all about. This is the most important part of your page.
Scroll down to the Description section. If your Description area is not set up yet, select "+ Description"
Once you have the Description area set up, you will see a text box enabled:
Simply click into the section and start writing! This is where you tell your story: What your organization is, what you do, and why people should donate to your nonprofit. As well, this is where you’ll detail your campaign and what it’s all about.
You can also add media to your story to jazz things up. Utilize the in-line text editor to add links, upload images, link to videos on YouTube and Vimeo, and add bulleted or numbered lists.
Check out this support article for Inline Text Editing Shortcuts
To save any edit made within the text box, make sure to select "Save"
Please note that the max character length for this section is 5,000. You will be able to find a character count on the bottom right-hand side corner of this section.
Do you have extra information you want to share with people about your nonprofit that won’t fit in your story, or just doesn’t make sense as an update? You can create a custom tab to add that information to your nonprofit, while keeping everything organized and easy to find. You can add anything you’d like to your custom tab, really: Information about your upcoming events, frequently asked questions, information about your staff, acknowledgements, resources and links to more information. The list goes on!
To add a custom tab, select the + icon at the top of your description area.
Once you have added the custom tab, select the pencil icon to rename it.
This section provides you the opportunity to curate the campaigns/fundraising efforts on your profile page. This is a great opportunity to publicize and highlight a new event or campaign for your organization.
To add a new fundraiser to this section, simply click on the plus icon and search for the campaign you would like to highlight.
This section will populate the newest fundraisers created for your organization.
If at any point you want to hide your Supporting Campaigns section or your Featured Campaigns section, simply select the pencil in the right hand corner and select "Hide section."
Here's where you will be able to add any additional images you have of your organization. It's a great way to visually show donors what your organization does and where funds are going.
To add an image, simply select the pencil icon and "Add media."
To remove or replace an image select the pencil icon within the image. To move around your image to a different box, select the arrow icon.
Connect your organizations Instagram account to your profile page to share with donors any additional images you may have. This is not required but it's a great way to publicize your Instagram account to get more likes and followers.
Connect your organizations Facebook account to your profile page to share with donors any additional images you may have.This is not required but it's a great way to publicize your Facebook page to get more likes and followers.
You'll want to add in key contact information for your organization so that if donors have any specific questions or want to get more involved, they will have the resources to do so. Your name, EIN, and address field will be pre-populated based on information in the IRS database. Otherwise, you can choose what type of information you want publicly available on your organization profile page.
Our donation widgets provide a great way to accept single or recurring donations year round. Through the donation widget you can embed a Mightycause donation button on any website.
Clicking on “Embed Options” will give you options for a donation widget:
First, you’ll need to choose the type of widget you’d like to use.
Donation Widget: People will be able to complete a donation from the widget, without leaving the page where you’ve embedded it. The widget itself is secure, even if your website or blog is not.
Facebook page: This will install a Facebook “app” that puts a “Donate” button on your page and allows people to complete donations from our widget. This doesn’t work for Facebook profiles — you will need a Facebook brand page in order to install this widget.
Thumbnail: This creates a widget that links to your Mightycause page. People cannot donate from this widget, but it will take them to your Mightycause page where they can read your full story and complete a donation.
Donate Button: This generates a “Donate” button that links to your Mightycause page.
Once you’ve chosen the type of widget you’d like to use, you can copy and paste the code below to add it to your website or blog.
If you have any questions about the features on your Mightycause organization profile page or would like help making it as amazing at it can possibly be, contact firstname.lastname@example.org.