Overview
To use Mightycause's Google Analytics Integration, you must have an active Mightycause Essentials or Accelerate subscription. By utilizing the Google Analytics integrations tool, you will be able to track your organization's page traffic and all of your fundraising page's traffic.
If you have connected your Google Analytics account while subscribed, but later end your subscription, data from Mightycause will no longer be updated in your Google Analytics account.
Set-Up
To connect your Google Analytics account with Mightycause, visit your organization's Mightycause page while logged in as an org administrator. From there, select the “Integrations” section on the dashboard and then click on “Google Analytics.”
On the Google Analytics page for your organization, if you are subscribed to Mightycause, you will see the ability to add your Google Analytics Tracking ID.
We recommend establishing a dedicated Google Analytics account / property for use with this integration. Read more about setting up your account and finding your Tracking ID.
Please note, Google will no longer support Universal Analytics as of July 2023. If you have not upgraded your account to Google Analytics 4 yet, we recommend doing so in order to successfully set up your integration. Learn more about Google Analytics 4.
If you already have a Universal Analytics account connected to the platform, you will want to update the tracking code with your Google Analytics 4 Tracking ID.
Enter your Google Analytics Tracking ID and select Save. If you are having trouble locating your Google Analytics Tracking ID, please refer to this article here.
Once you have it connected, you will see the following information:
Page views will be triggered for all campaigns and pages belonging to your organization. In addition, we have enabled the following events to allow for tracking conversion rates and other metrics in Google Analytics.
All triggered events will also include the value or donation amount if applicable.
| Event Category | Event Action | Notes |
| Donation Flow | Add to Cart | Triggered when the user adds any of your campaigns to their checkout cart instead of performing a single donation checkout. |
| Donation Flow | Donation Success | Triggered on successful completion of any single donation to your campaigns. If a user completes a checkout via a donation cart, a Donation Success event will not be triggered. We recommend also referring to the Add to Cart event for this reason. |
If you would like more information on Google Analytics, please check out our blog article Google Analytics for Nonprofits.
Please contact us here if you have any issues connecting with Google Analytics.
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