Overview

To use Mightycause's Facebook Pixel Integration, you must have an active Mightycause Essentials or Accelerate subscription. Facebook Pixel is specifically tied to Facebook Ads. 

By utilizing the Facebook Pixel integrations tool, you can add the Facebook Pixel ID and the pixel reports back to Facebook when users take an action. You will be able to see how effective your ads are. 

If you have connected your Facebook Pixel ID while subscribed, but later end your subscription, data from Mightycause will no longer be updated in your Facebook Pixel account.

Set Up

To connect your Facebook Pixel account with Mightycause, visit your organization's Mightycause page while logged in as an org administrator. From there, select the “Integrations” section on the dashboard and then click on “Google Analytics and Facebook Pixel.”

On the Google Analytics and Facebook Pixel page for your organization, if you are subscribed to Mightycause, you will see the ability to add your Facebook Pixel ID.

Enter your Facebook Pixel ID and select Save. 

A PageView event will be triggered for pages belonging to your organization. In addition, we have enabled the following standard events to allow for tracking conversion rates through your Facebook Pixel and Ad campaigns. Read More for information on Facebook Pixel events.

All triggered events will also include the value or donation amount if applicable.

Please contact support@mightycause.com if you have any issues connecting with Facebook Pixel.